Career by Gloweave
Website redesign, printed catalogue layout, digital email marketing and social media posts for Gloweave's corporate and uniform brand.
Designed with Adobe Photoshop for layouts and graphics. Then working with a developer to customise the Magento CMS.
The product page includes retouched product image, description, colour swatches, ghost images and downloadable resources for the resellers.
The site also features a log in section for resellers to find pricing and place orders.
Research was done by looking at leading retail brands. Then considering the user's journey through the site before creating multiple layout options.
Constrained by the CMS, the navigation was simplified to a pop-up menu that groups products - by fabric, by name, by colour or by sleeve length. Allowing the user to decide how they prefer to navigate.
Functionality
User tools
Layout and design for new product catalogue for print and digital distribution. Created with Adobe InDesign, Illustrator and Photoshop.
I also assisted on location and in the studio when the photographs were professionally taken.
Catalogue
EDMs for trade show and Christmas message. Designed in Adobe Photoshop, then cropped, coded and sent via Mail Chimp.
Email marketing newsletters
The career_gloweave Instagram account shown after I began creating content. The account is followed by resellers of the uniform brand. Content created with Adobe Photoshop.