UW x WWF
A collaboration between Underworks and the World Wildlife Fund (WWF) to draw attention to threatened animal species. Product design, illustrations and patterns for socks for men, women and kids. Retailed in Big W.
Designed for Spring 2023, colours were initially selected from WWF's branding colour palette, but revised to brighter summer colours for men, and softer spring colours for women, kids and babies.
Animals were combined with leaves and flowers to create interest and movement. Motifs could be simplified or turned into patterns.
Product development included researching sock styles across men, women, kids and baby categories. Crew lengths for men and shorter lengths for women and kids were developed.
Fibres and dyes were researched and compared before deciding on 97% recycled cotton.
This range was created with sustainability front of mind, using environmentally friendly packaging with no plastic hooks.
This range has just launched in Big W and on the Underworks website.
